About Tony Gonzales

Director of Photography. Producer. Storyteller.
Dallas-Fort Worth, Texas

I'm Tony Gonzales — a Director of Photography and the owner of Ynot Tony Media LLC, a story-first video production company based in Dallas-Fort Worth.

For over seven years, I've been directing and shooting video at a professional level — including producing hundreds of videos for one of the largest telecommunications companies in the United States. That work spans internal communications, executive profiles, training content, and campaign support. It remains confidential by agreement, but it shaped how I operate: with precision, discretion, and the kind of consistency that large-scale production demands.

The work you'll find here is a different side of that same approach — branded content for small and mid-sized businesses, short documentaries, and visual storytelling that actually means something to the people in it.

I started Ynot Tony Media because I believe most businesses deserve better than forgettable video. Not just something that looks professional — something that captures who they actually are and why it matters. That's the standard I hold every project to, whether I'm running a full crew or stepping in as a DP for another director's vision.

My work spans branded video, corporate interviews, short documentaries, video podcasts, and event coverage. I shoot primarily on the Canon Cinema line and bring a full production package — lighting, audio, stabilization — so clients aren't piecing together gear from three different vendors.

If you're a brand looking for a long-term production partner, an agency looking for a DP you can rely on in the DFW area, or a fellow filmmaker who wants a collaborator who shows up prepared and doesn't make things harder than they need to be — let's talk.

Outside the work: I'm a dad first, a documentary filmmaker by instinct, and someone who restores vintage typewriters for reasons I can't fully explain. I believe the best stories find you when you're paying attention.